{"id":2471,"date":"2023-02-01T00:00:00","date_gmt":"2023-01-31T23:00:00","guid":{"rendered":"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/"},"modified":"2024-11-12T16:03:34","modified_gmt":"2024-11-12T15:03:34","slug":"companies-with-digital-ambition-the-genes-of-leading-companies","status":"publish","type":"post","link":"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/","title":{"rendered":"Companies with digital ambition: the genes of leading companies"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_wp_text el_class=&#8217;section-post-default&#8217;]<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-4975\" alt=\"\" width=\"190\" height=\"70\" src=\"\/wp-content\/uploads\/2023\/12\/Firma-Blog-Carlos-Colell-CEO-de-Softeng.png\"><\/p>\n<p>The pandemic has been a turning point for many companies, highlighting the importance of being agile to surf the waves of change generated by a world that is increasingly digital, more connected \u2013 and with greater security risks, for this reason \u2013 and which is advancing at a high speed pace.<\/p>\n<p>Those futuristic science fiction movies are already a thing of the past in the present that we live in.\u00a0An example of this is IoT applications, the use of data, process automation, the application of artificial intelligence\u2026 where the playing field is the cloud.<\/p>\n<p>Today, the cloud is a necessity, but the vast majority of companies do not take advantage of its full potential.\u00a0This hinders their possibilities when it comes to innovating and advancing with the speed and security necessary to progress and always remain competitive.\u00a0However, only those companies with digital ambition understand the importance of driving innovation as a competitive advantage to lead tomorrow.<\/p>\n<p>\u00a0<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: #001689;\">The DNA of companies with digital ambition<\/span><\/h1>\n<p>The genome is the unique combination of genes and constitutes the operations manual with all the instructions for any living organism to develop and grow.\u00a0Like human beings, in companies we can also talk about a genome that influences their growth and development, whose DNA contains the genes of each company that are expressed through its vision, value proposition, training, corporate culture, etc<\/p>\n<p>Technological advances, digitization, cyberattacks\u2026 have caused the genome of some companies to evolve over the rest to continue advancing and remain competitive.\u00a0We are talking about companies with digital ambition, and they have 3 unique genes that are decisive in influencing their development and growth: the innovative, resilient, and analytical genes.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #0067fb;\">The innovative gene (INVR)<\/span><\/h2>\n<p>Digitally ambitious companies are constantly looking for new ways to use technology to improve their business processes, products and services.\u00a0They are aware of the importance of the cloud and, therefore, seek innovative solutions in order to maximize its full potential.<\/p>\n<p>For this reason, they have a strategic vision of investment in IT, being a key area, and they are aware that innovation is a fundamental part of the business, so they are also willing to experiment with emerging technologies and take risks to get the most out of it. technology party.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #0067fb;\">The resilient gene (RSLT)<\/span><\/h2>\n<p>Companies that develop the resilient gene increase their ability to adapt, compete and thrive in a changing and uncertain environment.\u00a0A resilient company is more sustainable, that is, it is capable of maintaining its stability and continuity over time despite obstacles, adversities and the competition itself in its sector.<\/p>\n<p>For this reason, and in an environment where security threats and attacks are increasing and more sophisticated, a company with digital ambition knows the value of investing in cybersecurity to protect not only its digital assets, but also its reputation and the trust of its stakeholders, from customers to shareholders.<\/p>\n<h2 style=\"text-align: left;\"><span style=\"color: #0067fb;\">The analytical gene (ANLTC)<\/span><\/h2>\n<p>Companies with digital ambition promote a data-driven culture.\u00a0Companies that understand the value of data and the importance of analytics to convert information into business insights and make better data-based decisions;\u00a0not in assumptions.\u00a0The analytical gene means that these companies have a clear tendency towards operational excellence and a clear customer focus.<\/p>\n<p>For this reason, companies with digital ambition have solid strategies focused on optimizing processes and taking advantage of the maximum potential of data with automation solutions, advanced analytics and artificial intelligence.<\/p>\n<p>\u00a0<\/p>\n<h1 style=\"text-align: left;\"><span style=\"color: #001689;\">The CIO, business leader<\/span><\/h1>\n<p>If before we talked about the genome as an instruction manual, it has no value if nobody follows it.\u00a0In the case of companies with digital ambition, it is the CIO or technology director who must guide the company from the Management Committee to follow this\u00a0<em>manual<\/em>\u00a0and promote it to create that competitive advantage that can be developed with these differential genes.<\/p>\n<p>Today, the CIO is a leader with a strategic vision who understands the objectives and priorities of the business and leads the IT area so that the company continues to grow and always remains competitive.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_wp_text el_class=&#8217;section-post-default&#8217;] The pandemic has been a turning point for many companies, highlighting the importance of being agile to surf the waves of change generated by a world that is increasingly digital, more connected \u2013 and with greater security risks, for this reason \u2013 and which is advancing at a high speed pace. Those futuristic [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":2483,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[78,86,1],"tags":[],"categoria_posts":[],"class_list":["post-2471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cybersecurity","category-digitalization","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Companies with digital ambition: the genes of leading companies - Softeng<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Companies with digital ambition: the genes of leading companies - Softeng\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_wp_text el_class=&#8217;section-post-default&#8217;] The pandemic has been a turning point for many companies, highlighting the importance of being agile to surf the waves of change generated by a world that is increasingly digital, more connected \u2013 and with greater security risks, for this reason \u2013 and which is advancing at a high speed pace. Those futuristic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Softeng\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-31T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T15:03:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/softengpro-70ed12f7b2-hffch2b7behabaau.z02.azurefd.net\/blobsoftengpro70ed12f7b2\/wp-content\/uploads\/2023\/02\/Empresas-con-ambicion-digital-Softeng-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1229\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Daniel Navarro\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Daniel Navarro\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/\"},\"author\":{\"name\":\"Daniel Navarro\",\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/#\/schema\/person\/ed4f333f0a809c0610c9f7d9f224ff09\"},\"headline\":\"Companies with digital ambition: the genes of leading companies\",\"datePublished\":\"2023-01-31T23:00:00+00:00\",\"dateModified\":\"2024-11-12T15:03:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/\"},\"wordCount\":691,\"publisher\":{\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/#organization\"},\"image\":{\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/#primaryimage\"},\"thumbnailUrl\":\"\/wp-content\/uploads\/2023\/02\/Empresas-con-ambicion-digital-Softeng-1.png\",\"articleSection\":[\"CYBERSECURITY\",\"DIGITALIZATION\",\"Sin categorizar\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/\",\"url\":\"https:\/\/softengweb-90d2a82e0e-cxfthwd4h9efe5c6.z02.azurefd.net\/en\/blog\/companies-with-digital-ambition-the-genes-of-leading-companies\/\",\"name\":\"Companies with digital ambition: the genes of leading companies - 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